Betting big

In my experience, you need to bet big to establish yourself.

You need to keep pushing in production until it’s right. You need a big idea, which may get scoped down, but you can’t start small.

If you start small you run the risk of going unnoticed. It’s likely people don’t want what you’re offering.

By all means start with constraints. Don’t plan something unachievable. Break it down into it’s component parts and tackle it in steps. But don’t start small.

Starting small means you’ll target a smaller market. You’ll likely give up from betting small because you didn’t get the extrinsic recognition you thought you’d receive.

If you bet big, you may not get all the way, but you stand more of a chance to carve a new blue ocean for yourself.